JosephMmedia2019

how many ways of marketing and promoting a movie can you think of? posters trailers teasers collectables Synegy- the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects. promotion: each week in January 2014, a new character poster was released  lego stores scheduled link events free accessory packs were available in stores after building creative models in store video game released on 4th F ebruary on 7th February, Mcdonalds released collectible 3d cups with happy meals a website enabled fans to make versions of themselves vertical integration: the parent company owns multiple companies across different stages of the film industry. horizontal integration: the parent company owns multiple companies at the same stage of film industry. A smaller company owned by the parent 

Learning Objectives: to identify the target audience using demographics and psychographics. Demographics: Group your audience in 5 key terms. Psychographics: searching on google The movie targets a family audience  That could be split into the following three groups: Young kids who play with lego Parents who played with it when they were young too Young adult cinema goers  The film has something with both genders: Girls because of the romance and drama. Men because of the action and the western lifestyle. Age/ gender: Mainly young kids of both gender Race: White target audience Location: Denmark and USA Social class: middle, working class

how does the lego movie use intertextuality to represent different people in the target audience? The lego movie uses intertextuality to represent the different members of a family target audience. Lego movie is rated a 'U' this means the primary target is likely to be the younger people (0 - 8). The secondary target would be teenagers and parents and grandparents (13 and above). The film is rated 'U' this means 'universal' this means young kids can watch it on their own without their parents supervision. Lego movie use intertextuality to bring in the young audience to make them want to watch it. Eg: Batman, wonderwoman are all characters that will work for young audiences. These are all characters that young people will think are amazing. Lego movie use intertextuality to bring in the parents andgrandparents audience to make them want to watch it. Eg: shakespeare, star wars, and also they use references to the matrix. These are all characters/ film refere...