lego movie: target audience
Learning Objectives: to identify the target audience using demographics and psychographics.
Demographics: Group your audience in 5 key terms.
Psychographics: searching on google
The movie targets a family audience
That could be split into the following three groups:
Young kids who play with lego
Parents who played with it when they were young too
Young adult cinema goers
The film has something with both genders:
Girls because of the romance and drama.
Men because of the action and the western lifestyle.
Age/ gender:
Mainly young kids of both gender
Race:
White target audience
Location:
Denmark and USA
Social class:
middle, working class
Demographics: Group your audience in 5 key terms.
Psychographics: searching on google
The movie targets a family audience
That could be split into the following three groups:
Young kids who play with lego
Parents who played with it when they were young too
Young adult cinema goers
The film has something with both genders:
Girls because of the romance and drama.
Men because of the action and the western lifestyle.
Age/ gender:
Mainly young kids of both gender
Race:
White target audience
Location:
Denmark and USA
Social class:
middle, working class
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