the lego movie marketing
how many ways of marketing and promoting a movie can you think of?
the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
promotion:
each week in January 2014, a new character poster was released
lego stores scheduled link events
free accessory packs were available in stores after building creative models in store
video game released on 4th February
on 7th February, Mcdonalds released collectible 3d cups with happy meals
a website enabled fans to make versions of themselves
vertical integration:
the parent company owns multiple companies across different stages of the film industry.
horizontal integration:
the parent company owns multiple companies at the same stage of film industry. A smaller company owned by the parent
- posters
- trailers
- teasers
- collectables
the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
promotion:
each week in January 2014, a new character poster was released
lego stores scheduled link events
free accessory packs were available in stores after building creative models in store
video game released on 4th February
on 7th February, Mcdonalds released collectible 3d cups with happy meals
a website enabled fans to make versions of themselves
vertical integration:
the parent company owns multiple companies across different stages of the film industry.
horizontal integration:
the parent company owns multiple companies at the same stage of film industry. A smaller company owned by the parent
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