lego movie campaign
Connotation- why it is there Detonation- what is actually there Detonation- loads of lego , colourful , big evil dude in the back , combat , lots of known characters . Connotations- a lot of bright colours throughout the picture/ video game, lots of characters in cover this would attract young kids because they like action, main character at the front of cover. Context- Aimed audience- people who play with lego and also watched lego movie so younger audience Film poster are released at different times and contain different information- just like trailers Teaser- Theatrical-