Mise-en-scene

L/O: to revise what mise-en-scene is, and to see how it is used effectively in music videos.
explore- understand what the 7 elements of the mise-en-scene
enhance- explore how these elemenyts of the mise-en-scene are used in music videos
excel-analyse connotations of the mise-en-scene in regards to representation.

Mise-en-scene- everything we see on the screen.

• setting
• costume
• props
• lightig
• hair and make up
• colour

performance   

what is music genre: pop

who is target audience: male and female

Lighting:

high key lighting

minimal shadows

high key lighting lights the facial features

quick and easy to set up

low key lighting
plays on dramatic moods and tension.
it has a higher lighting ratio.

	Denotation (what we see)	Connotations (what we associate / think of)
Costume	zombie	horror
Colour	Cold-colours: blue, grey
Lighting	Low-key lighting
setting	graveyard	Horror, death, zombie. Scary sinister character
Make up	zombie
props	Graves shovel	Death - gravedigger

P E E E

Taylor swifts pop superstar celebrity image is promoted in her musics video through media language. For example she proves this point through her costume choice , lighting and the colour.
This suggests she wanted the audience feel uncomfortable and scared of the images the audience were seeing. She makes her self look like a zombie to scare audiences and perhaps send shivers down the audiences back. She also uses smoke to create a sense of mysteriousness and unknowing.