Andrew goodwin's music video theory

2- seeing the sounds- the relationship between the music and the visuals which amplify the music (or condridict)

3- genre related style and iconography present

4- Multiple close ups of the main artist or vocalist: the creation of a star image to promote a recognisable brand image.

Voyeurisim -where in your video are they trying to show you that the artist or someone in it is good looking.

6- intertextual references to other media texts may be present especially in humorous videos

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