Mojo case studies
Who are mojo's target audience?
The target audience is aimed at is people aged from 30 and over.
What are the main genres?
From classic and modern rock, folk, soul, country to reggae, electronic and experimental.
What are the nationality does mojo target?
Mojo target the whole of Europe for their magazines.
The layout is quite sophisticated as their isn't a lot going on which means it is simple. This would appealing to older audience because older generations like simple things.
The masthead is big and bold which would jump out to the reader making them want to read it because it seems interesting. Also the white and black outline would appear the older target audience making them want to read it.
The target audience is aimed at is people aged from 30 and over.
What are the main genres?
From classic and modern rock, folk, soul, country to reggae, electronic and experimental.
What are the nationality does mojo target?
Mojo target the whole of Europe for their magazines.
Fleetwood mac:
The origins of the band fleetwood mac trace back to loom in1967 half of the band members are British and the other half are American.
The main image of the magazine is a low angle shot which makes them look like 'gods'. This shot is a image of them now (top half) this makes the reader think 'how amazing it is to see them like how they are right now'.
The minor image is the picture of them 30 odd years ago. This picture is a close up angle of them. This was the usual shot of 'famous people' 30 years ago. This makes the older people think 'wow look how young they looked all those years ago.'
The colour pallet contains black,white red and gold. Black and white show seriousness towards the magazine which would appeal to older generations. Red shows power which would appeal to older men. Gold could show wealthiness which could attract the audience.
The lexis is they are suggesting they are returning to music and perhaps touring. This would get older people think wow they are returning i want to go watch them.
The main image of the magazine is a low angle shot which makes them look like 'gods'. This shot is a image of them now (top half) this makes the reader think 'how amazing it is to see them like how they are right now'.
The minor image is the picture of them 30 odd years ago. This picture is a close up angle of them. This was the usual shot of 'famous people' 30 years ago. This makes the older people think 'wow look how young they looked all those years ago.'
The colour pallet contains black,white red and gold. Black and white show seriousness towards the magazine which would appeal to older generations. Red shows power which would appeal to older men. Gold could show wealthiness which could attract the audience.
The lexis is they are suggesting they are returning to music and perhaps touring. This would get older people think wow they are returning i want to go watch them.
The layout is quite sophisticated as their isn't a lot going on which means it is simple. This would appealing to older audience because older generations like simple things.
The masthead is big and bold which would jump out to the reader making them want to read it because it seems interesting. Also the white and black outline would appear the older target audience making them want to read it.
Some relevant audience facts but you need to complete your case study practice essay.
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