lego movie campaign

Connotation- why it is there  
Detonation- what is actually there




Detonation- loads of lego , colourful , big evil dude in the back , combat , lots of known characters .

Connotations- a lot of bright colours throughout the picture/ video game, lots of characters in cover this would attract young kids because they like action, main character at the front of cover.

Context-
Aimed audience- people who play with lego and also watched lego movie so younger audience

Film poster are released at different times and contain different information- just like trailers


Teaser-


Theatrical-



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